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Customer Centricity: The ultimate Outside-In lesson for us all
Customer Centricity When companies talk about Customer Centricity it is often from an Inside-Out perspective. A “Look, there are our target customers – go get ‘em” approach, with a “Buy what we’ve got, now” marketing and sales stance. Really, this is a parody of Customer Centricity. Genuine Customer Centricity happens when a company organises with and around its Customers. This requires the adoption of an Outside-In perspective – recognition that Customer Value is the value perceived by a customer. Our interconnected world now makes this Outside-In, Customer-perceived-Value-led approach a ‘must have’ if sustainable success is to be achieved. The Outside-In view allied to “pull” marketing is the only way that the vast opportunities of the 21st century are enabled. And there is a wonde...
Co-creation Platforms and Innovation Consultancy
Co-creation Platforms Innovation, Consultative Selling, R&D Service-integrated Relationships (SiR) SiR Intel AI We believe that co-creation platforms can deliver the highest level of engagement – and business potential! – This is where your customers join with you and your team to become co-creators. This opens up exciting opportunities to effectively do away with the separation between customers and suppliers so that your customers and your organisation work together, for the benefit of both parties! Our expertise includes: Co-creation Platforms – the development and operation of the ultimate 21st century tool to enable collaboration and co-creation – and much more besides – between all stakeholders, including customers. Innovation, Sales, R&D … – set your primary goals and a Co-...
