Author: admin
Why a new generation of CRM could be around the corner?
Customer relationship management has historically failed to deliver on the ‘relationship’ piece. But ‘Neo CRM’ could be about to rectify this. If there’s a fundamental flaw in customer relationship management (CRM), it’s that historically there has been little – if any – focus on relationships. Even the emergence of CRM 2.0 (social CRM), some eight years ago, failed to reso...
The Relationship Economy
The Relationship Economy In the emerging Relationship Economy well-facilitated, ongoing customer-supplier interactions have the power to reveal value for both parties, and, In the process, dissolve the instinct for a customer to make choices on the basis of competitive comparisons. In simple terms, customers have traditionally measured value as benefits / costs. In the Relationship Economy, they m...
Customer Centricity: The ultimate Outside-In lesson for us all
Customer Centricity When companies talk about Customer Centricity it is often from an Inside-Out perspective. A “Look, there are our target customers – go get ‘em” approach, with a “Buy what we’ve got, now” marketing and sales stance. Really, this is a parody of Customer Centricity. Genuine Customer Centricity happens when a company organises with and around its Customers. This requires the adopti...
Co-creation Experts
Enter the exciting new world of co-creation: Imagine an all-stakeholder platform where participants talk, learn, engage in tasks and experiment within a safe, ongoing environment: Relational intelligence (RI) gained from on-going conversation and observation (the ’emerging present’) surfaces co-creative ideas and builds agency with all stakeholders This is not predictive analytics but,...
Co-creation Platforms and Innovation Consultancy
Co-creation Platforms Innovation, Consultative Selling, R&D Service-integrated Relationships (SiR) SiR Intel AI We believe that co-creation platforms can deliver the highest level of engagement – and business potential! – This is where your customers join with you and your team to become co-creators. This opens up exciting opportunities to effectively do away with the separation between custom...
Networked Markets
Dynamically brand synergistic schemas via cross functional networks. Quickly visualize web-enabled strategic theme areas for cross functional e-business. Enthusiastically productize client-centered web-readiness without cost effective outsourcing. Uniquely target integrated content whereas backend deliverables. Appropriately simplify viral bandwidth via premier users. Continually formulate virtual...
